ORGANIZATIONAL CASE STUDY—EXTERNAL FACTORS

Throughout the course, you will apply what you learn about organization design and business functions to an organization of interest to you. The organization could be one in which you currently work, have previously worked, or a well-known organization for which there is readily available information on the Internet.

For this Assignment, you will select an organization to focus on throughout the duration of the course. Be sure to select an organization that adheres to the following guidelines:

Select an organization that could benefit from an overall change in strategy due to one or more of the factors listed below. If the organization has multiple businesses, you may choose to focus on a division within that organization (e.g., focus on the Whole Foods division of Amazon).

The impending or recent launch of a new product or service

1. Growth (i.e., more employees, increased sales, or expansion to new customer segments and/or geographical regions)

Poor performance

• Declining competitive advantage
• External pressures (e.g., increased competition, decreased demand, economic instability, new laws/regulations, or new technologies)
• Select an organization for which you can directly and/or indirectly use the Internet to obtain the following information:
• Mission
• Vision