Samsung Brand Audit: Examining Brand Strength And Equity
Customer AnalysisDiscuss about the Samsung Brand Audit.
Samsung brand audit is a thorough examination to identify the companys brand strength, the sources of its brand equity and the methods to enhance its brand equity. The Brand Audit also focus on the understanding the future potential for the company. Samsung was founded in 1938 and was originally a trading company. It has now grown into a huge and reputable conglomerate op…
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