management

Strategic Analysis Of British Airways Essay.

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Task 1Task 1
1.1. Explain the concept of “strategy”, state and explain vision, mission, goals, objectives and core competencies of British Airways.
1.2. Review the issues involved in strategic planning.   1.3. Explain strategic planning techniques that organisations can use, such as BCG growth-share matrix, and apply to British Airways.
Task 2
2.1. Carry out an (internal) organizational audit of British Airways particularl…

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