Strategies And Policies To Survive And Dominate The Market: A Study Of Apple And Nokia

Marketing Strategy and Product Design as Key Success Factors for AppleQuestion:What is the Buisness Level Strategy ?The aim of this study is to analyze and also to discuss the various types of strategies and policies used by the companies like Apple and Nokia to survive and dominate the market and industry. Apple is a fast growing and established company. Nokia is a company that was one of the leading companies in the year 2007 but after the int…