The Impact Of Rebranding On LG Performance

Background of the StudyDescribe about The Impact of Rebranding on LG Performance?
Branding is the most important marketing tool usually used by a marketer for getting an intense effect on the market place by attracting the customers. Aperia and Georgson (2011) are of this view that brand equity occurs to be stated as the most significant strategy which increases awareness among the customers. It appeases them psychologically to be attra…