This case focuses on the supply chain strategy of Apple Inc. (Apple). Set in early 2020
Description
This assignment is based on Case Study: Apple Inc.: Global Supply Chain Management, by Professor P. Fraser Johnson, published in 2020. You are also expected to analyse major changes in business landscape since then and assess their impacts on Apple’s global supply chain. Finally, you are expected to discuss what strategies and actions Apple Inc. has taken to mitigate the supply chain risks. Assignment Questions 1. What is Apple’s strategy? How important is the iPhone to Apple, and what challenges are the company facing? 2. Analyze the iPhone supply chain. Do Apple’s supply chain capabilities represent a source of competitive advantage? Why or why not? Support your analysis with data from the case. 3. Given the challenges facing Apple, what are the implications for its supply chain strategy? 4. As Tim Cook, what steps would you take to improve Apple’s supply chain? Why? You must research at least 5 recent (i.e., less than 5 years) articles, preferably highly regarded industry sources, e.g., Harvard Business Review, IBM, SAP, McKinsey etc.
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