Write 2 short stories (extended word problems) that lead into yield management calculations


Make sure that the situation you describe is appropriate for using yield management: the service firm has relatively fixed capacity, perishable inventory, serve more than one market segment with differing needs and price sensitivities, sold in advance, and fluctuating demand (see chapter 13, exhibit 13.1 for examples).  Include explanation of how to do the yield management calculations, and the correct answers.

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