Your Submission Should Be Approximately 2 Pages Long And Use At Least Two Credible Resources. 

Your submission should be approximately 2 pages long and use at least two credible resources. 

• The Marketing Mix
  • Product
    • Describe the products (goods and services) this company offers. Note: Large corporations usually have numerous products. If this is the case, you can narrow them down to one.
  • Price
    • Discuss the pricing strategy of the company – are they premium priced?  Value priced? Does the company offer a range of products covering various price ranges?  Example: Toyota sells economy cars and luxury cars.
  • Place
    • Explain how and where this company sells its products.
  • Promotion
    • What is the main brand (or brands)?
    • Briefly describe how this company advertises.
• Social Media Marketing
  • Identify and describe how this company uses social networks.
    • Example: Facebook, Twitter, YouTube.
• Conclusion
  • Summarize and provide your overall opinion of this company’s marketing mix.
  • If you were the marketing manager, describe one change you would make to improve the marketing strategy.