Guinness Storehouse Dublin: Creating A ‘Wow’ Factor

Explanation of the challengeQuestions:Explanation of the challenge
1. Have you explained what the unique selling proposition is? Have you included aspects that relate to demand and competition?
Discussion of the Guinness Storehouse
2. Have you explained in what way the visitor experience at the Guinness Storehouse is unique? Have you identified any aspects that may not be unique? Have you identified aspects that add to the visitor experience …

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